GoodFriday: On being bored, patience, & exciting truths

Happy GoodFriday!  

Here’s something I heard, thought, and did this week.

Something I Heard: Exciting Truths

“A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead.” -Bill Bernbach

Got this one from James Clear’s 3-2-1 Newsletter yesterday and I absolutely love it! It reminds me that so much of what we consume today is just an exciting repackaging of something old. If we wish to make our truth compelling we must find a way to make it exciting and new.

Something I Thought: Patience is Wildly Underrated

When people think about qualities that lead to success words like: discipline, grit, or intelligence usually come to mind. The one word that rarely gets mentioned is, patience. Patience may be the most underrated quality of them all.

Patience doesn’t mean sitting still or passively waiting. It’s the ability to keep showing up, day after day, without needing instant results. It’s choosing to play the long game when short-term wins are tempting. In the gym, patience is showing up day after day, waiting for the slightest hint of progress that’ll come weeks down the road. In business, patience is what separates those who chase every new trend from those who quietly build something that lasts.

We live in a culture that rewards speed—fast results, quick fixes, overnight transformations. But the truth is, anything worth building takes time. Patience is what keeps you from giving up when the results aren’t visible yet. It’s what allows consistency to do its work.

The strongest bodies, the most resilient businesses, the deepest relationships, none of them are built overnight. They’re the product of patience, applied daily.

If you’re looking for a quality that will set you apart, don’t just chase intensity or intelligence. Cultivate patience. It might be the most powerful tool you have that no one else is talking about.

Something I’m Doing: Practicing Boredom

I came across a video earlier this week from Arthur Brooks titled Why You Need to Be Bored. In it, he explains why boredom makes us so uncomfortable. Boredom forces us to look inward and wrestle with big questions about the meaning of our lives. Those questions can be painful, but they also give us space to pause and reflect.

Brooks points out that one reason we see such high levels of depression and anxiety today is that our smartphones keep us from accessing a part of the brain called the Default Mode Network, the area that activates when our minds wander toward those deeper questions.

That idea really resonated with me. It inspired me to start seeking out more opportunities to be bored. This week, I’ve been finding little windows in my day where I intentionally step away from stimulation. During my commute, I’ve skipped music, podcasts, and audiobooks. While pumping gas or sitting in a doctor’s office waiting room, I leave my phone in my pocket. Any opportunity where I feel like pulling out my phone I put it away instead.

And here’s what I’ve noticed: without the constant distraction of my phone, my mind starts to wander again. Creative thoughts and deeper questions bubble up on their own. It’s been surprisingly refreshing.

This little experiment has reminded me that boredom isn’t something to run from, it’s a space where clarity, creativity, and meaning can actually grow. It’s a practice I plan to keep in my daily routine.

If you want to check out the video click HERE

Until next week!

-Cam